Privacy Policy

We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us in the event you have a complaint.

This policy applies to:

i. all those who visit our web site, mobile applications, such as the Alde Service App, or who have had face to face contact with one of our employees;

ii. business customers (including Alde-certified service agents); and

iii. consumers

to that extent relevant to those individuals and except where the policy indicates otherwise.

Our "Group" refers to the constituent companies of Alde International Systems AB

1. Who we are

Alde International (UK) Ltd ("We") collect, use and are responsible for, certain personal information about you ("personal data"). We are a data controller under data protection law which includes the Data Protection Act 1998 and the General Data Protection Regulation 2016 as appropriate.

2. Respecting your privacy

The protection of your privacy in the processing of your personal data is an important concern, which we pay special attention to during our business operations. We use ("process") your personal data collected during your visit to our web site and when you provide your personal data to us in other ways, in a confidential manner and solely in accordance with the law including the General Data Protection Regulation ("GDPR").

3. The personal data we collect and use

Information collected by us

If you are a consumer (including service customers)

We may collect your personal data when you provide it to us through our web site or Alde apps, if you write to us or telephone our offices, enter a competition, or if you provide your details to us through a third party (including through a caravan or motorhome dealer). Your information may be provided to us in the following ways:

The personal data which we collect about you may include your name, postal address, your email address, contact telephone number, payment card details and details of any comments or feedback which you provide to us.

If you are a business customer

We may collect your personal data when your provide it to us through our web site or when you apply for a trade account, purchase products or make enquiries about our products and services, register for a promotional offer or join our product training. We may collect this information directly through the web site or if you provide your details over the telephone, fax, email or by post.

We may collect your name, billing address, delivery address details, your email address, contact telephone number, Public Liability Insurance certificate, and details of any comments or feedback which you or a third party provides to us.

We may also require your payment card details. We will use this information to supply you with the products and services, such as training, to recover debt and to help us prevent fraud. We process card payments through Monek

We may also collect and process records of any correspondence and communications with us and a record of transaction history and details of transactions conducted with Alde International (UK) Ltd or through our app is kept by us together with details of the fulfilment of any order.

We may receive personal information about you from other sources such as wholesalers of our products, from consumers who contact us for technical support for their products and from third parties who work with us in connection with our web site and services. We may also obtain your personal data through third parties such as the Gas Safe Register or if you or your employer submits your details in connection with one of our training courses. Third-party service providers may, without limitation, be appointed to process your transactions and maintain your accounts or to run promotions or marketing campaigns. We may have access to any personal information provided to such vendors, service providers and third party e-commerce services.

We may monitor, record, store and use any telephone, email or other communication you provide in order to check any instructions given to us, for training purposes, for crime prevention and to improve the quality of our customer service.

What other information do we collect?

As you move around our web site, subject to appropriate consents being obtained, we will collect information about your visit, such as which pages you visit, how often you visit and what links you click on.

This will include technical information such as Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, operating system and platform and information about your visit such as the full Uniform Resource Locators (URL) clickstream to, through and from our web site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number. To improve the services we provide, we also use Google Analytics to provide data for the above mentioned activity as well as general site performance and usage statistics. Please refer to our Cookie Policy

We may also receive information about you if you use any of the other web sites we operate or the other services we provide. In this case we will have informed you when we collected that personal data that it may be shared internally and combined with personal data collected on this web site for the purposes set out in this policy, including helping us to build a profile of you to get to know you better, and so that we can personalise and enhance your customer experience with us.

4. How we use your personal information

Information you give to us

We will use this information:

We may use the personal data we collect about you on an anonymised basis to create statistics and anonymised information which we then share with third parties including ad networks, search engines and analytics providers.

Please note we will not use any financial or payment card information for any purpose other than to discharge our legal/regulatory duties and to process payments paid by you for our products and services or due to you by agreement (e.g. refunds).

Information we collect about you

We will use this information:

Information we receive from other sources

We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).

5. Using your information in accordance to data protection laws

Data protection laws require that we meet certain conditions before we are allowed to use your data in the manner described in this privacy policy. We take our responsibilities under data protection laws extremely seriously, including meeting these conditions. To use your personal data, we will rely on the following conditions, depending on the activities we are carrying out:

If you are not a customer of ours but you have provided us with consent to use your details for marketing purposes, then we may also contact you about our products and services.

If you have confirmed that you would like to hear from us about other the products and services of other companies in our Group then we will use your details to contact you with marketing information about such products and services.

If you have confirmed that you would like to hear directly from other members of our Group about such party’s products and services then we will share your details with such third party so they can contact you about their products and services

In each of the situations above, you have the right to withdraw your consent at any time and can object to processing of this nature. Where you consent to us sending you marketing information, we will treat this as lasting for 2 years unless we tell you otherwise at the time.

6. How long we retain your information

When your data is no longer required for the purposes listed above, we will delete it within the periods set out below:

Marketing consents will be refreshed/deleted after 2 years or can be withdrawn at any time (see Clause 5);

Emails and other communications where possible will typically be archived after 12 months

Any other information will typically be deleted within 6 years from the date of our last positive interaction with you. This data is archived where customers are inactive for a period of 12 months. In some circumstances, some of your data will be deleted in much shorter timescales, where possible (i.e., digital space-saving). We keep your personal information for 6 years, to enable us to retain the information we may require for legal and regulatory purposes.

7. Marketing

We want to keep you informed about all our products, promotions and news, and where you have indicated you are happy to receive marketing by email we will keep in touch with the latest news. We may also send you relevant information on products and services which we think may be of interest to you – you can easily opt out of this at any time by contacting us as indicated below.

If you are an existing customer, we will contact you by email, or post with information about products and services similar to those which you have already purchased from us.

If you have not made a purchase from us, and where we permit other companies in our Group to use your data, we (or they) will contact you with marketing if you have consented to this.

We may also send updates and marketing from the other companies in our Group about their products, promotions and news to you on their behalf where you have consented to this.

If you prefer not to continue to receive promotional or marketing information from us or from the other companies in our Group, please use the unsubscribe function in the information we send you or alternatively write to our Data Protection Officer using the contact details in section 15.

8. Disclosures

We may disclose your personal data to any member of our Group (being our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006).

We will only share your personal information with other members of our Group for marketing purposes where you have expressly opted-in/consented to the disclosure of your personal data for these purposes.

We will only disclose your information to:

We will disclose your personal information to third parties:

9. Where We Store Your Personal Data

The personal data that we collect from you is stored on secure information technology systems located in the EEA which are operated by us or on our behalf by third parties. Some data processing in relation to web and email services and delivery of any products ordered by you is carried out on our behalf by a third party. Where Google Analytics are used, the data may be stored outside of the EEA. We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this privacy policy and data protection law.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our web site; any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorised access.

10. Protecting Your Information

Our web site host uses up-to-date industry procedures to protect your personal information. We will improve this in the future if we think you will benefit from greater security whilst using our web site.

We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you via our web site.


Our web site uses cookies, as almost all web sites do, to help provide you with the best experience we can. For more information, please see our Cookies Policy

11. Third Party Services

Alde web sites may contain links to third-party web sites operated by providers that are not associated with us. After you click the link, we no longer have any influence over the collection, storage, or processing of any personal data transmitted by clicking the link (such as IP address or URL of the page that contains the link), as the behaviour of third parties is, by nature, beyond our control.

Please note that these web sites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these web sites.

12. Your Rights

You have a number of rights under data protection law in relation to the way we process your personal data, although these are not absolute and in some instances, we may be unable to accept your request, in which case we will explain to you why. These are set out below. You may contact us using the form on our web site (or by contacting us directly – details below) to exercise any of these rights and we will respond to any request received from you within 48 days from the date of the request.

Number Description of Right
Right 1

A right to access personal data held by us about you.

Right 2

A right to require us to rectify any inaccurate personal data held by us about you.

Right 3 A right to require us to erase personal data held by us about you. This right will only apply where (for example): we no longer need to use the personal data to achieve the purpose we collected it for; or where you withdraw your consent if we are using your personal data based on your consent; or where you object to the way we process your data (in line with Right 6 below).
Right 4 In certain circumstances, a right to restrict our processing of personal data held by us about you. This right will only apply where (for example): you dispute the accuracy of the personal data held by us; or where you would have the right to require us to erase the personal data but would prefer that our processing is restricted instead; or where we no longer need to use the personal data to achieve the purpose we collected it for, but we require the data for the purposes of dealing with legal claims.
Right 5 In certain circumstances, a right to receive personal data, which you have provided to us, in a structured, commonly used and machine readable format. This right will only apply where the processing is based on consent or a contract (see above) and the processing is carried out by automated means. You also have the right to require us to transfer this personal data to another organisation, at your request.
Right 6 A right to object to our processing of personal data held by us about you where the processing of such data is necessary for the purposes of our legitimate interests, unless we are able to demonstrate, on balance, legitimate grounds for continuing to process personal data which override your rights or which are for the establishment, exercise or defence of legal claims.
Right 7 A right for you not to be subject to a decision based solely on an automated process, including profiling, which produces legal effects concerning you or similarly significantly affect you.
Right 8 A right to withdraw your consent, where we are relying on it to use your personal data (for example, to provide you with marketing information about our services or products).

13. Updating Your Information

If you believe your details are incorrect you can amend your details by contacting us at the address provided below.

14. Changes to Our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, sent to you by email.

This policy was last reviewed and updated: 25 May 2018

15. Contacting Us

If you have any questions, comments or requests regarding this privacy policy, we will be pleased to answer them. Please contact

Data Protection Officer
Alde International (UK) Ltd
43-53 Huxley Close
Park Farm South